WordPress development
WordPress your team can actually run
WordPress powers a very large share of the web because it is good at the thing most businesses need: letting non-developers publish. Most WordPress sites are slow and fragile anyway, because of how they were assembled rather than because of WordPress.
- Theme
- Custom, built for you
- Page builders
- None
- Content model
- ACF / native blocks
- Handover
- Code, docs, training
The problem
The problem is rarely WordPress itself
A typical agency WordPress site is a purchased theme, a page builder, and somewhere between twenty and sixty plugins installed to patch the gaps. Each one adds CSS, JavaScript and database queries on every page load, and each one is an update that can break something.
The result is a site that scores badly on Core Web Vitals, costs money to keep secure, and quietly trains your team not to touch it. We build the opposite: a small custom theme, a content model designed for your pages, and a plugin list you can read in one screen.
Signs you have inherited one
- The admin shows dozens of plugins and nobody knows what half of them do
- A page edit requires a builder, and the builder has its own layout rules
- PageSpeed is red on mobile and a caching plugin did not change it
- Updates are postponed because the last one broke the layout
- There is no staging site, so every change is made on the live site
- Your developer left and the theme is a child of a child of a purchased theme
What is included
What a build includes
A custom theme, not a purchased one
- Templates written for your page types
- Blocks and patterns your editors can combine safely
- No Elementor, Divi, WPBakery or equivalent
- Styles compiled and shipped once, not per widget
A content model that matches your business
- Custom post types for the things you publish repeatedly
- ACF or native block fields with labels written for humans
- Taxonomies that drive real filtering, not just tags
- Editor previews that look like the front end
A plugin policy
- Every plugin justified in writing and reviewed at handover
- Functionality written into the theme where a plugin is overkill
- Licence and renewal dates documented in one place
- No plugin that injects assets site-wide for one page
Environments and version control
- Git repository you own, with readable commit history
- Staging environment that mirrors production
- Database and uploads sync scripts, documented
- Deployments that can be rolled back
Security and hardening
- Admin hardening, least-privilege roles, 2FA available
- Automated core, theme and plugin updates on staging first
- Daily offsite backups with a tested restore
- Security headers and file-permission audit
Handover you can use
- A README that explains the theme to the next developer
- Recorded training for your editors
- All credentials transferred to accounts you own
- No lock-in — you can take it to any agency
Our process
How we work
Understand needs
Audit what you publish
What content do you actually create, how often, and who creates it? That determines the content model far more than the design does.
You get: Content inventory and editor roles
Strategize
Model the content
Post types, fields, taxonomies and template map agreed on paper. Getting this right is why the site stays editable in year three.
You get: Content model document
Create & build
Theme, fields, templates
Built in Git against staging, reviewed template by template, with the performance budget checked as we go rather than at the end.
You get: Staging build and repository
Optimize & grow
Train, launch, maintain
Your editors use the staging site for real before launch, so the first time they publish is not the day the site goes live.
You get: Training, launch, optional care plan
Honest scoping
When WordPress is the right answer
A good fit if
- Non-developers need to publish without filing a ticket
- You publish regularly — services, locations, posts, case studies
- You want a platform you can hire for anywhere, not a bespoke stack
- You need a specific integration and the ecosystem already has it
- You are inheriting a WordPress site that needs rebuilding properly
Not the right fit if
- You are really building an application with a marketing page attached
- You run a serious store with complex inventory — Shopify is less work to operate
- You want us to keep the existing page builder; that is the thing causing the problem
- Nobody on your side will ever log in, in which case a static build is cheaper to run
One more thing. We will say when WordPress is the wrong tool. Recommending it anyway is how agencies end up maintaining something nobody enjoys.
Selected work
Projects that used WordPress Development
- Read the case study
Home Remodeling & Construction
A to Z Building
A modern remodel site built to win local jobs
- Read the case study
Material Supplier
Golden Peak SA
A trust-building site for a material supplier
- Read the case study
Marketing & Communications
Digital Tech Nollc
A marketing website for a communications team
Questions
Before you ask us
The things people ask about WordPress Development before they get in touch. If yours is not here, ask directly — you will get a straight answer rather than a brochure.
Ask a questionWhy not just use Elementor or Divi?
Page builders trade front-end performance and long-term maintainability for short-term editing convenience. They ship large CSS and JavaScript payloads on every page, generate deeply nested markup that hurts accessibility, and lock your content into a format that is painful to move. We get the editing convenience from a well-designed block and field setup instead.
Can you work on my existing WordPress site rather than rebuild it?
Often, yes. We start with an audit: theme quality, plugin load, database health, update history and performance. Sometimes the fix is a few days of work. Sometimes the honest answer is that remediation costs more than a rebuild and leaves you with the same foundation, and we will say so.
How many plugins will my site have?
As few as the job needs. There is no virtuous number, but there is a difference between a dozen deliberate choices and fifty accumulated ones. Every plugin on a site we build is listed with a one-line reason it is there, and anything we can write into the theme in an afternoon does not become a dependency.
Who owns the code?
You do. The repository, the theme, the credentials and the hosting account are all in your name at handover. There is no licence you have to keep paying us for, and another agency can pick the project up without calling us.
Do you handle hosting?
We will advise on it and configure it, and we work with whatever reputable host you choose. Hosting is usually the single biggest unforced performance error on a WordPress site, so it is one of the first things we look at.
What does WordPress development cost?
Custom WordPress builds start at $1,850, and the range depends on how many unique templates you need and how complex the content model is. Rebuilding an existing site onto a custom theme is usually quoted separately from the design work. Current ranges are on the pricing page.
Send us your admin screenshot
Genuinely — a screenshot of your plugins page tells us more in ten seconds than a brief does in a page. We will tell you what is costing you speed and whether it is a fix or a rebuild.