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Contractors & remodeling

Your finished work is the pitch. Show it properly.

Remodeling is bought on evidence. A homeowner wants to see a kitchen like theirs, in a neighborhood like theirs, finished by someone who answered the phone. Most contractor sites bury all three.

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Delivered in this sector

Real projects, linked. Nothing on this page is stock sector copy.

The problem

What usually goes wrong

We have looked at a lot of contractor websites. The same five problems turn up on nearly all of them.

  1. The portfolio is a lightbox of 40 untitled photos

    No scope, no budget band, no location, no before. A prospect cannot tell whether you have done their job, so they keep looking. Projects need to be structured content with their own pages, not an image dump.

  2. The estimate form asks for eleven fields

    Name, email, phone, address, square footage, budget, timeline, how you heard about us. On a phone, on a Tuesday evening, that form does not get finished. Two fields and a callback converts far better.

  3. One page for every town you serve

    Or worse, the same page with the town name swapped. Search has been good at spotting that for years. A service-area page earns its place when it has real projects, real permits and real specifics from that area on it.

  4. Licensing and insurance are nowhere

    Your WA contractor registration, bond and liability cover are trust signals a homeowner is actively looking for. They belong above the fold on the contact page, not in a footer PDF.

  5. It loads badly in a truck

    Half your traffic arrives on LTE from a job site or a driveway. Uncompressed gallery images and a page builder's worth of scripts turn that into a five-second wait and a bounce.

The proof

We have shipped this already

A remodeling site we designed, built and set up for local search.

Outcome figures are published only where the client has confirmed them. Where you see none, we did not have a number we could stand behind. See all work · How we approach search

What we would do

The services that move the needle in contractors & remodeling

A remodeling site is mostly photography, forms and local search. These four do the work.

Contractors & Remodeling FAQs

What people ask us first

The questions that come up on nearly every call in this sector, answered the way we would answer them on the phone.

Ask us something else

Should I have a separate page for every town I work in?

Only where you have something specific to put on it — completed projects in that town, permit experience with that jurisdiction, crews based nearby. A page that is the same text with a different town name is a pattern search engines demote. Three substantial area pages beat thirty thin ones.

How do before-and-after galleries work on a modern site?

Each project gets its own page with the before shots, the finished shots, the scope of work, the rough budget band if you are comfortable publishing it, and the area. That page can rank on its own, be sent to a prospect as a link, and be filtered by job type on the main gallery.

Can my office staff add new projects without calling you?

Yes. We build the project gallery as a proper content type in WordPress with named fields, so adding a job is filling in a short form and dragging in photos. Images are resized and compressed automatically on upload — nobody has to think about file sizes.

How soon after launch should I expect calls from the site?

Paid traffic and direct referrals convert from day one, because the new site makes it easier to act. Organic local search takes longer — typically a few months before service-area pages settle into position. We would rather set that expectation now than oversell it.

Other industries we build for

Let us look at your current site first

Send us the URL. We will tell you what is costing you calls — the gallery, the form, the speed, or the fact that nobody local can find it.

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