Paid Ads Agency
fynnl
An intelligent business automation agency site
- Custom Website Design
- Landing Page Design
Fitness & Wellness
A landing page built for paid traffic
IronSculpt Fitness is a fitness and wellness brand. We designed a single-purpose landing page, with the conversion decisions made against real traffic.
- Client
- IronSculpt Fitness
- Sector
- Fitness & Wellness
- Live site
- Currently offline
The challenge
What this site had to get right
Fitness offers are bought on impulse and compared in seconds. The page has one job — make the offer, the price and the next step unmistakable — and it usually arrives from paid traffic, so every bit of load time is money.
Sites in this sector all have to get the same few things right before they can do anything else. These are the ones that shaped this build.
Pricing is hidden behind a form
The thinking is that a conversation sells better. In practice most people close the tab and go to the studio that published its rates. Publish a range at minimum, and gate only the things that genuinely need a conversation.
The schedule is an iframe from the booking system
Different fonts, different colours, a scrollbar inside a scrollbar, and unreadable on a phone. The schedule is one of the two most-visited things on your site. It deserves to be designed, not embedded and forgotten.
The trial offer is a banner, not a path
A free week has to be a page with its own URL, its own copy, and one action. That is what you point ads, flyers and Instagram at. A homepage banner cannot be measured and cannot be optimised.
Approach
How we worked through it
The same four stages on every project, including this one.
01
Understand the buying decision
Before any design, we work out who lands on the site, what they are comparing, and what has to be true for them to make contact. That conversation decides the page structure.
02
Structure before styling
Templates, content model and URL map first. Deciding what repeats — and who edits it — is what keeps the site cheap to run two years after launch.
03
Design against the constraints
Type, colour and layout are chosen with contrast, mobile width and load weight already in scope, so nothing has to be unpicked during build.
04
Build, measure, hand over
Semantic HTML, a performance budget, accessibility checks, analytics configured, and a handover the client's own team can work from.
What we built
The work that shipped
- Landing Page Design
- Conversion Optimization
Landing Page Design
A single-purpose page designed around one conversion, with the offer, proof and form above the decision point and nothing competing with it.
Conversion Optimization
Form, copy and layout decisions made against the behaviour of the traffic the page already receives, rather than against taste.
Results
On publishing results
We publish a number only when we have the client's analytics in front of us and permission to share it. For this project we have neither yet, so there are no numbers on this page.
Stack
What it runs on
Every site we ship is held to the same baseline regardless of platform: a 1.4 second average largest contentful paint, a Lighthouse performance score of 95 or better, and WCAG 2.2 AA checks on the components we build.
More work
Related projects
Want something like this, for your market?
Tell us what the site has to achieve and who it has to convince. We will tell you what it takes, what it costs, and whether we are the right people for it.