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Pricing

What a website costs, and why it varies

Three tiers, written so you can work out roughly where you sit before you speak to anyone. Every project is quoted at a fixed price against a written scope — the number you approve is the number you pay.

Get a fixed quoteWhat changes the price

Build tiers

Launch

Be credible, be found, be contactable

From $1,850

Fixed price, quoted against an agreed scope

Best for
A newer business, a single service line, or a company whose current site is actively costing them enquiries.
Timeline
About 2 weeks from kickoff

What is included

  • Up to 8 pages on a custom template set
  • Custom design — no purchased theme
  • WordPress build your team can run, with training
  • Mobile-first layouts tested from 320px up
  • On-page SEO, metadata and structured data
  • Core Web Vitals inside our performance budget
  • Contact form, analytics and Search Console set up
  • WCAG 2.2 AA considered throughout the build
  • Google Business Profile set up and verified
  • Free SSL, CDN and a staging URL you can watch the build on
  • A written handover guide and a recorded walkthrough
  • 60 days of post-launch support
Get a quote for Launch — opens the contact pageSee everything in Launch — full comparison table
Most projects land here

Growth

The site is the main channel, so it has to earn

From $3,900

Fixed price, quoted against an agreed scope

Best for
An established business competing on search — multiple services, several locations or industries, and a real reason to outrank the incumbents.
Timeline
About 3–4 weeks from kickoff

What is included

  • Everything in Launch
  • Up to 20 pages, including service, industry and location templates
  • Keyword and intent mapping across the full page inventory
  • Full redirect map and migration from your existing site
  • Case study or portfolio template
  • Blog or insights template with author and category structure
  • Conversion tracking configured against defined lead events
  • AI-search groundwork — clean semantic HTML, entity markup, llms.txt
  • Schema for your organisation, services, locations and FAQs
  • Three months of ranking and Core Web Vitals reporting
  • 90 days of post-launch support and a 90-day review
Get a quote for Growth — opens the contact pageSee everything in Growth — full comparison table

Platform

Commerce, integrations or a custom front end

From $7,200

Scoped per project after discovery

Best for
E-commerce, large content inventories, headless Next.js builds, or anything that has to talk to systems you already run.
Timeline
From 6 weeks — scoped at the end of discovery

What is included

  • Everything in Growth
  • Shopify or WooCommerce storefront, or a headless Next.js front end
  • Integrations with your CRM, ERP, booking or payment systems
  • Custom content modelling and editor tooling
  • Multi-template design system with documented components
  • Staged rollout and migration plan for large URL inventories
  • Load and performance testing before launch
  • A design system handed over as documented, reusable components
  • Editor training for your team, recorded and written up
  • Six months of post-launch support
Get a quote for Platform — opens the contact pageSee everything in Platform — full comparison table

Line by line

Everything in each tier, including what is not

The cards above are the short version. This is the whole list, so you can put it beside another quote and compare like for like.

What is included in each pricing tier, by feature
FeatureLaunchFrom $1,850GrowthFrom $3,900PlatformFrom $7,200
Scope
Pages includedUp to 8Up to 20Unlimited, scoped
Custom design, no purchased themeIncludedIncludedIncluded
Service, industry and location templatesNot includedIncludedIncluded
Blog or insights templateNot includedIncludedIncluded
Case study or portfolio templateNot includedIncludedIncluded
Multi-template design systemNot includedNot includedIncluded
Build and technology
WordPress with a custom themeIncludedIncludedIncluded
Headless Next.js front endNot includedNot includedIncluded
Shopify or WooCommerce storefrontNot includedNot includedIncluded
CRM, ERP, booking or payment integrationsNot includedNot includedIncluded
Custom content modelling and editor toolingNot includedNot includedIncluded
Staging URL you can watch the build onIncludedIncludedIncluded
Free SSL and CDNIncludedIncludedIncluded
Search and performance
On-page SEO, metadata, structured dataIncludedIncludedIncluded
Core Web Vitals inside our published budgetIncludedIncludedIncluded
Keyword and intent mappingNot includedIncludedIncluded
Redirect map and migration from your old siteNot includedIncludedIncluded
Organisation, service, location and FAQ schemaNot includedIncludedIncluded
AI-search groundwork and llms.txtNot includedIncludedIncluded
Load and performance testing before launchNot includedNot includedIncluded
Launch and after
Analytics and Search Console configuredIncludedIncludedIncluded
Conversion tracking against defined lead eventsNot includedIncludedIncluded
Google Business Profile set up and verifiedIncludedIncludedIncluded
Written handover and recorded walkthroughIncludedIncludedIncluded
Editor training for your teamNot includedNot includedIncluded
Ranking and Core Web Vitals reportingNot included3 months6 months
Post-launch support60 days90 days6 months
Not included in any tier
Hosting and domain (paid to your provider)Not includedNot includedNot included
Stock photography or paid font licencesNot includedNot includedNot included
Ongoing SEO retainerNot includedNot includedNot included
Paid media managementNot includedNot includedNot included
Copywriting beyond the pages in scopeNot includedNot includedNot included

Beyond the build

Ongoing and optional, priced separately

None of these are required for the site to work. They are listed so nothing arrives as a surprise six weeks after launch.

  • Care plan

    $95 / month

    Updates, security patching, daily backups, uptime monitoring, small content changes.

  • SEO retainer

    $650 / month

    Technical, on-page and content work, plus monthly reporting against agreed measures.

  • Copywriting

    $160 / page

    Research, interviews and written pages mapped to the keyword plan.

  • Additional pages

    $195 / page

    Extra pages built on an approved template, beyond the count in your tier.

  • Ad-hoc development

    $85 / hour

    Work outside a plan or a signed scope, billed in 30-minute increments.

What changes the price

The same brief can cost twice as much, and here is why

Most of what moves a quote is decided by you, not by us. Knowing which levers exist is the difference between a budget conversation and a negotiation.

Pushes the cost up

  • Page count beyond the agreed template set — every unique layout is design and QA time.
  • Bespoke design per page rather than a reusable template system.
  • E-commerce catalogue size, variant complexity, and tax or shipping rules.
  • Integrations with CRM, ERP, booking, membership or payment systems.
  • Copywriting, photography, illustration or video produced by us.
  • Multilingual builds — each locale multiplies content, QA and SEO work.
  • Migrating a large legacy site where thousands of URLs need mapping and verifying.
  • Bringing existing legacy content up to WCAG 2.2 AA, which is remediation rather than build work.
  • Compressed timelines that need parallel work or weekend hours.

Brings the cost down

  • Working within a defined template set instead of a unique layout per page.
  • Supplying final copy and images on schedule — content delay is the single most common cause of a project running over.
  • One decision-maker with authority to sign off.
  • Keeping brand assets you already own rather than commissioning new ones.
  • Phasing the build: launch the pages that earn, add the rest once they are proven.
  • Choosing standard WordPress where it genuinely fits, rather than a custom front end for its own sake.
  • Consolidating feedback into the agreed rounds.

Not included

What a quote does not cover

Published here rather than discovered later. If any of these belong in your project, we itemise them in the quote so you see them before you sign.

  • Domain registration and hosting fees — billed to you directly by the provider, so you own them.
  • Third-party licences and subscriptions: premium plugins, themes, fonts, APIs.
  • Stock photography, video and font licences, unless itemised in your quote.
  • Paid advertising budget, and the management of it.
  • Copywriting and translation, unless itemised in your quote.
  • Ongoing care, hosting management or SEO after the included support window.
  • Legal review of your privacy policy, terms or accessibility statement — that belongs with your counsel.
  • Work outside the signed scope, which is quoted before it starts, never added silently.

How we quote

Fixed price against a written scope

We quote after discovery, not before it. A number produced from a two-line enquiry is either padded to cover what we do not know or it is wrong, and both of those end badly.

The quote names the pages, the templates, the integrations and the support window. It also names what is excluded. Once both parties sign it, the price is fixed: if we misjudged the effort, that is our problem, not an invoice you did not expect.

If you have a fixed budget, say so in the first call. We will tell you honestly what it buys, and we would rather scope down to fit a real number than hand you a proposal you have to turn down.

Book a discovery callSee what discovery involves

Pricing questions

The questions people ask before they ask for a quote

Ask about your project

How much does a website cost?

Our builds start at From $2,450 and most projects land in the $3,000 – $11,000 range. The spread is real, not evasive: a five-page site for one service and a forty-page site covering multiple locations are different pieces of work. After a discovery call we quote a fixed price against a written scope, so the number you approve is the number you pay.

Do you charge a fixed price or by the hour?

Fixed price against an agreed scope for project work, because it puts the risk of an estimate on us rather than you. Ongoing work is a monthly plan. Anything outside a scope or plan is $95 per hour, quoted and approved before it starts.

What deposit do you take, and when is the balance due?

40% to book the project and start discovery, then 40% to start, 30% at design sign-off, 30% before launch. Exact terms are in the proposal and the signed agreement.

Do you offer payment plans?

Yes — three equal monthly instalments, interest free. Tell us your budget cycle at the quote stage and we will structure the milestones around it where we can.

What happens if the scope changes mid-project?

We quote the change, you approve it in writing, and only then does it go into the build. Nothing is added to an invoice that you have not already agreed to. Small adjustments inside an existing template are usually absorbed.

What is the cheapest way to work with you?

Phase it. Launch a tight set of pages that already does the selling, then add service, industry and location pages once the first set is earning. It spreads the cost and it means later pages are built on evidence rather than assumption. We will also tell you when a smaller build would serve you better than the one you asked for.

What will it cost me every month after launch?

At minimum, hosting and your domain, which you pay the provider directly. Beyond that it is optional: a care plan at $115 per month covers updates, backups, monitoring and small changes, and a search retainer at $850 per month covers ongoing SEO. Neither is required for the site to keep working.

Why are you more expensive than a template or a freelancer?

Sometimes we are not — and if a template genuinely fits what you need, we will say so. The difference you pay for is a site structured to rank, built to a measured performance budget, accessible by default, and supported by people who are still here in a year. If those are not things your project needs, a cheaper route is the right route.

Do you work to a fixed budget?

Yes. Tell us the number at the start and we will tell you honestly what it buys and what it does not. We would rather scope down to fit a real budget than produce a quote you have to decline.

Find out what it would actually cost

Tell us where you want to be in twelve months. You will get a straight answer on what the site has to do to get you there, what it costs, and how long it takes — within one working day, with no pitch deck.

Start a project+1 (520) 262-4954