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Redmond, WA

A site your engineers will not wince at

In Redmond the person reviewing our work often writes software for a living. They will open devtools. They will ask who owns the repository and what the bundle weighs. Good — those are the right questions, and we would rather be asked them.

Start a Redmond project+1 (520) 262-4954
Served from
Seattle, across 520
Performance floor
Lighthouse ≥ 95
Average shipped LCP
1.4s

The Redmond market

Technical buyers change what a proposal has to contain

Most marketing-site proposals survive on vagueness. Modern, fast, optimised, scalable — words chosen because they cannot be checked. That does not work in a town where the client can measure every one of them before lunch, and frankly it should not work anywhere.

So we write the numbers into the agreement. Lighthouse 95 or better, Largest Contentful Paint under 1.8 seconds on a throttled mobile connection, Interaction to Next Paint under 150 milliseconds, Cumulative Layout Shift under 0.05. These run in continuous integration, and a change that breaks the budget does not merge. If we miss them, you can see that we missed them.

The second thing technical clients ask about is lock-in, and they are right to. You get the repository, the deployment configuration and documentation. Nothing we build depends on a proprietary builder or a licence only we hold. If you want to take the project in-house in a year, that should be a decision about staffing, not a hostage negotiation.

Who we build for here

Redmond's technical base

Four categories of client where the work is as much engineering as design.

  • Hardware, devices and robotics

    Physical products with real specifications, firmware documentation and a dealer or integrator channel. Product pages have to satisfy a purchasing manager and an engineer in the same scroll, and the documentation needs to be navigable rather than a folder of PDFs.

  • Enterprise software and consultancies

    Companies selling complex services to buyers who evaluate carefully. Case study depth, clear positioning and a credible technical profile matter far more than animation.

  • Biotech and life sciences

    Dense scientific content, publication lists, regulatory caution and a non-specialist investor audience arriving at the same pages as specialists. Layered content is the whole discipline here.

  • STEM education and training

    Programmes selling to technically sophisticated parents and professionals who will scrutinise curriculum, instructor credentials and outcomes before they book anything.

Working in something else? See all eleven industries we cover

What you get at handover

The deliverables list we would want if we were the client.

  • The repository, under your account

    Full git history, readable commits, a README that explains how to run it locally, and the deployment pipeline configured and documented. Not a zip file emailed on the last day.

  • A documented component library

    Every UI component with its props, its states and where it is used. Your team can build new pages without reverse-engineering someone else's markup, and without introducing a fourth button style.

  • The performance budget, enforced

    Lighthouse CI configured in your pipeline with our thresholds already set. The budget keeps working after we leave, which is the only way a performance commitment means anything.

  • The content model, written down

    What each content type is, which fields it has, what they are for, and how they render. This is the document that normally does not exist and the one that costs the most to recreate.

Working alongside an in-house team

Plenty of Redmond companies have engineers already — they just do not have engineers who are free, or who want to spend a quarter on a marketing site. We are comfortable in that arrangement: we take the design and front-end build, your team keeps whatever touches internal systems, and we work to your conventions rather than imposing ours.

That includes code review if you want it. If your team has opinions about accessibility practice, component structure or how the CMS should be queried, we would rather hear them during the build than discover them at handover. A project where the client's engineers reviewed the pull requests is a project that does not get rewritten eighteen months later.

Redmond questions

Asked by Redmond businesses

Straight answers, including the ones that are not flattering to us.

Ask us something else

Do we own the code?

Yes, outright, in your own repository, with the deployment configuration and documentation. We do not retain a licence, we do not build on a proprietary page builder you would have to keep paying for, and we do not hold your DNS or hosting accounts. If you want to continue without us, nothing technical stands in the way.

WordPress or Next.js?

WordPress when a non-technical team needs to publish frequently and the front end is conventional — it remains the best editorial experience available and we build it properly rather than through a page builder. Next.js when the front end is genuinely complex, when you need deep integration with your own services, or when your in-house team will maintain it and already works in React. We will recommend one after understanding who edits the site and how often, not based on what we prefer to build.

Can you integrate with our internal APIs?

Yes. Product catalogs, documentation systems, pricing services, CRM and support platforms. We will ask for a staging endpoint and your authentication approach early, because integration unknowns are the most common cause of a slipped date on this kind of project.

How do you prove the performance claims?

Lighthouse CI running on every pull request against committed thresholds, plus field data from real visitors once the site is live. Lab scores alone are easy to game by testing the right page on the right connection; field data is what actually reflects your users. You get access to both.

What we do in Redmond

Other cities we work in

Eight cities, not eighty. We add a location page when there is something real to write about it — not to chase a keyword.

Audit us before you hire us

Run this site through PageSpeed Insights yourself. Then tell us what your own site needs to do and who has to maintain it.

Book a call+1 (520) 262-4954