Law firms
Legal buyers are comparing you, not browsing
Someone looking for a lawyer has a specific problem and open tabs for three firms. They are reading for competence in their exact matter, and they will not spend long. Most firm sites answer in generalities.
Capability page
We have not published a project in this vertical yet, so this page sets out what we would bring to it rather than claiming experience we cannot show.
Judge us on the work we have doneThe problem
Why most firm sites do not convert
Patterns we see across legal websites in competitive markets.
Every practice area reads identically
Four interchangeable paragraphs about dedication and personal attention, with the area name swapped. A prospect with a specific problem learns nothing, and neither does a search engine trying to work out what you are strong in.
Attorney bios list credentials and nothing else
Law school, bar admissions, associations. No sense of what kinds of matters they handle, how they work, or who they are. Legal clients are hiring a person for something stressful and the bio is where that decision is made.
Intake forms invite privileged information
An open Tell us about your case box on an unencrypted form, with no disclaimer about what submitting does and does not create. That is both an ethics problem and a data problem, and it is extremely common.
Accessibility exposure is real here
Law firm websites are a recurring target for ADA web accessibility claims, and the irony of a firm being on the receiving end is not lost on anyone. The remediation is routine; the correspondence is not.
Tracking scripts leak sensitive context
Third-party analytics and advertising pixels on a page about a specific legal problem can transmit more about a visitor's situation than the firm intends. It deserves a deliberate decision rather than a default install.
Straight answer
We have not published a legal case study yet
That is the honest position. Law firms are a vertical we are actively building into, and the work we have delivered in regulated, content-heavy, accessibility-sensitive sectors maps onto it directly. Here is what we would bring.
Content-heavy architecture we have built before
Our research and publishing work involves deep, structured, hierarchical content with strict metadata — the same discipline a thirty-practice-area firm site needs. See the OAJIF platform in our work.
Accessibility as a build standard
Every site we ship is built to WCAG 2.2 AA with keyboard and screen-reader testing, not an automated scan and an overlay widget. For a sector facing active claims, that is the point.
Intake designed with your ethics obligations
We will build the form your firm's policy allows: clear scope disclaimers, no free-text invitation to disclose, encrypted transport, and a defined retention path. We will ask you to review the wording before it ships.
A performance standard you can verify
The same budget we hold on every project — Lighthouse 95 or better, LCP under 1.8 seconds on mobile. Ask us to run it on this site in front of you before you hire us.
Judge the standard on work we have actually delivered rather than on a promise. Browse the portfolio
What we would do
The services that move the needle in law firms
Legal sites are won on depth of content, careful intake and technical rigour.
Custom Website Design
Practice-area and attorney templates designed to carry real substance instead of padding.
Service detailsSearch Engine Optimization
A page per matter type, structured and linked so the firm ranks for the work it wants more of.
Service detailsADA & WCAG Accessibility
WCAG 2.2 AA conformance, tested properly, with a documented accessibility statement.
Service detailsConversion Optimization
A consultation path that gathers enough to triage without inviting privileged detail.
Service details
Law Firms FAQs
What people ask us first
The questions that come up on nearly every call in this sector, answered the way we would answer them on the phone.
Ask us something elseYou have no law firm in your portfolio. Why should we hire you?
Because the hard parts of a firm website are not unique to law: deep structured content, strict accessibility, careful forms, and local search in a competitive market. We have delivered all four in other regulated sectors, and we would rather tell you this plainly than dress up an unrelated project as legal experience. We would also expect to price a first-in-vertical project accordingly.
How many practice-area pages should we have?
One per matter type you genuinely want more of, each written with enough specificity that a prospect in that situation recognises themselves. If you cannot write eight hundred substantive words about an area, you probably should not have a page for it yet. Ten real pages beat forty templated ones.
What do you do about ADA accessibility claims?
We build to WCAG 2.2 AA and test with keyboard navigation and a screen reader before launch, then publish an accessibility statement with a contact route for issues. We do not install overlay widgets — they have a poor record with both users and claimants. We are not providing legal advice on your exposure; we are removing the technical barriers that create it.
Can you handle intake integration with our case management system?
Yes, where the system offers an API or a supported integration — Clio, MyCase and similar. The form captures only what your policy permits, hands off over an encrypted connection, and we confirm the retention behaviour on the website side so nothing sensitive sits in a database that does not need it.
Be our first published legal build
We are straightforward about where this vertical sits for us. If that works for you, the conversation is worth having.