Dental & medical
Patients choose a practice on three questions
Do you take my insurance, can I get in soon, and will this be unpleasant. Almost every new-patient decision comes down to those, and most practice websites answer none of them above the fold.
Capability page
We have not published a project in this vertical yet, so this page sets out what we would bring to it rather than claiming experience we cannot show.
Judge us on the work we have doneThe problem
What practice sites leave unanswered
The gaps that send a prospective patient to the next result.
Insurance is a logo wall or nothing
The most frequent phone question in most practices is whether you take a plan. A clear, current, searchable list of accepted insurers — with a plain note about out-of-network options — removes calls from the front desk and objections from the site.
Booking is a phone number during office hours
A large share of practice research happens in the evening. If the only action available at 9pm is a number that rings out, that patient books with whoever offered a form or an online slot.
Cost is treated as unmentionable
Nobody expects a binding quote. They do expect to know whether an implant is a four-figure or five-figure decision, and whether financing exists. Silence reads as expensive.
Forms are not built for health information
Patient intake collected through a standard contact form plugin, emailed in plain text, stored in the site database indefinitely. If a practice is going to take patient information online it needs a path designed for it.
The local pack is doing all the work
Most practices get the majority of new patients through the map results, and the website is treated as an afterthought behind it. The two are connected: the site's content, consistency and speed feed the profile that ranks.
Straight answer
No practice in our portfolio so far
We have not published a dental or medical project, and we are not going to imply otherwise. What we do bring is directly relevant experience in the parts of this that are difficult.
Local search we do every day
The ranking mechanics for a dental practice and a remodeling contractor are the same mechanics. Our contractor and trades work is built on exactly this, and the results are in our portfolio.
Forms handled with care
We will not ship patient intake through a default plugin. Where health information is collected we scope the transport, storage and retention explicitly with you and your practice management vendor, and keep as little as possible on the website.
Accessibility built to AA
Keyboard paths, contrast, focus order, real form labels and screen-reader testing on every build. Healthcare is the sector where that stops being a checkbox and starts being the point.
Speed that holds on a phone
Our average shipped LCP is 1.4 seconds. Evening, mobile, one-handed research is how practices get found, and that is the condition the site has to be fast in.
Judge the standard on work we have actually delivered rather than on a promise. Browse the portfolio
What we would do
The services that move the needle in dental & medical
Practice sites are a local search problem and a front-desk problem at the same time.
Custom Website Design
A new-patient path that answers insurance, availability and cost before anyone has to call.
Service detailsWordPress Development
Services, providers and locations as structured content your office staff maintain themselves.
Service detailsSearch Engine Optimization
Local search, service pages and profile consistency worked together rather than separately.
Service detailsADA & WCAG Accessibility
Conformance that matters more here, because patients with disabilities are part of the audience by definition.
Service details
Dental & Medical FAQs
What people ask us first
The questions that come up on nearly every call in this sector, answered the way we would answer them on the phone.
Ask us something elseCan a website form be HIPAA compliant?
A form can be built to handle protected health information safely — encrypted in transit, delivered into a system covered by a business associate agreement, and not retained in the website database. What makes it compliant is the whole arrangement, including your vendors and your policies, not the form alone. In practice we recommend collecting the minimum on the site and handing off to your practice management platform for anything clinical.
Which matters more, the website or the Google Business Profile?
For most practices the profile drives more new patients, and it should get the attention first. But they are not independent: the profile is strengthened by a consistent, fast, content-rich site behind it, and the site is what converts the click once the profile has earned it. Spending on one and neglecting the other wastes both.
Should we list the insurance plans we accept?
Yes, and keep it current. It is the most common front-desk question, so publishing it removes calls and pre-qualifies enquiries. Add a short, plain explanation of what happens if a patient is out of network — that sentence prevents a lot of unnecessary drop-off.
Do you integrate with scheduling and practice management systems?
Where the vendor provides an API or an embeddable booking flow, yes. Where only a styled embed is available, we place it on a purpose-built page rather than letting a mismatched widget sit in the middle of your homepage. Either way the patient should never feel handed off to a different company.
Start with your front desk
Tell us the three questions your staff answer most on the phone. Those belong on the site, and that is where we would begin.