Education & eLearning
Enrolment is a considered decision. Design for it
Nobody buys a course on impulse. They read the curriculum twice, check who teaches it, look for someone like themselves in the outcomes, and come back a week later. The site has to survive that scrutiny.
Delivered in this sector
Real projects, linked. Nothing on this page is stock sector copy.
The problem
Why good programmes under-enrol
The teaching is usually fine. The way it is presented is usually the problem.
The curriculum is a PDF download
The single most-wanted piece of information on the site is behind a form and a download. It should be a page: modules, hours, prerequisites, outcomes, all readable, all indexable, all linkable.
The LMS and the marketing site are strangers
A prospect clicks Enrol and lands somewhere with different branding, a different menu and a login screen they did not expect. That seam is where people stop.
No evidence of who completes it
Outcomes, destinations, completion data, named alumni. Education buyers look harder for this than almost any other sector, and most course pages have none of it.
Accessibility was never considered
Education sites reach people with disabilities by definition, and public-sector or grant-funded programmes often carry explicit obligations. Retrofitting WCAG conformance after launch costs several times what building to it costs.
The proof
We have shipped this already
A learning platform we designed and built.
Outcome figures are published only where the client has confirmed them. Where you see none, we did not have a number we could stand behind. See all work · How we approach search
What we would do
The services that move the needle in education & elearning
Course sites need content depth, a clean enrolment path and genuine accessibility.
Custom Website Design
Course pages that answer curriculum, cost, commitment and outcome without a download.
Service detailsWordPress Development
Programmes, cohorts and instructors as structured content your team can update between intakes.
Service detailsConversion Optimization
The enrolment path measured end to end, including the handover into whatever LMS you run.
Service detailsADA & WCAG Accessibility
Conformance designed in from the first wireframe — keyboard paths, contrast, captions, focus order.
Service details
Education & eLearning FAQs
What people ask us first
The questions that come up on nearly every call in this sector, answered the way we would answer them on the phone.
Ask us something elseDo you build on an LMS or alongside one?
Usually alongside. The marketing site, catalog and enrolment path are where conversion happens and where design control matters; the LMS is where delivery happens and is better left to a specialist platform. We make the handover between them feel like one system by matching the branding and carrying the user straight through.
Should course prices be public?
For self-serve and consumer courses, yes — price is a qualifying question and hiding it wastes everyone's time. For corporate or cohort training sold per seat with volume variation, publish a starting figure and what moves it. Complete silence on price reliably reduces enquiries rather than increasing them.
What does accessibility actually require of a course site?
In practice: proper heading structure and landmarks, keyboard access to every interactive element, visible focus states, text contrast that meets AA, captions and transcripts for video, descriptive link text, and forms with real labels and error messages. We build to WCAG 2.2 AA and test with a keyboard and a screen reader, not only an automated scanner.
Can we run multiple cohorts and intakes from the same page?
Yes. The programme is one page that holds the curriculum and outcomes; cohorts are dated records attached to it with their own capacity and enrolment state. The page stays stable and keeps its search history while the dates underneath it roll forward.
Show us one course page
We will tell you what a prospect cannot find on it, and what that is likely costing you per intake.