Home Remodeling & Construction
A to Z Building
A modern remodel site built to win local jobs
- Custom Website Design
- WordPress Development
- Search Engine Optimization
AI-Powered Learning
A course platform for an AI startup
Aissembly runs AI-powered learning. We designed and built the site, with the content modelled so courses can be added without touching layout.
- Client
- Aissembly
- Sector
- AI-Powered Learning
- Live site
- aissembly.org
The challenge
What this site had to get right
Course buyers need the curriculum, the outcome and the instructor before they will consider the price. The site has to present structured content clearly and move people into an enrolment flow without the usual LMS friction.
Sites in this sector all have to get the same few things right before they can do anything else. These are the ones that shaped this build.
The curriculum is a PDF download
The single most-wanted piece of information on the site is behind a form and a download. It should be a page: modules, hours, prerequisites, outcomes, all readable, all indexable, all linkable.
The LMS and the marketing site are strangers
A prospect clicks Enrol and lands somewhere with different branding, a different menu and a login screen they did not expect. That seam is where people stop.
No evidence of who completes it
Outcomes, destinations, completion data, named alumni. Education buyers look harder for this than almost any other sector, and most course pages have none of it.
Approach
How we worked through it
The same four stages on every project, including this one.
01
Understand the buying decision
Before any design, we work out who lands on the site, what they are comparing, and what has to be true for them to make contact. That conversation decides the page structure.
02
Structure before styling
Templates, content model and URL map first. Deciding what repeats — and who edits it — is what keeps the site cheap to run two years after launch.
03
Design against the constraints
Type, colour and layout are chosen with contrast, mobile width and load weight already in scope, so nothing has to be unpicked during build.
04
Build, measure, hand over
Semantic HTML, a performance budget, accessibility checks, analytics configured, and a handover the client's own team can work from.
What we built
The work that shipped
- Custom Website Design
- WordPress Development
Custom Website Design
A design system built for this brand rather than adapted from a theme: type scale, colour, spacing and a component set that covers every template the site needs, designed mobile-first and checked for contrast before build.
WordPress Development
A WordPress build with custom post types and fields for the content that actually repeats, so the team can publish without touching layout. No page builder bloat on the front end.
Results
On publishing results
We publish a number only when we have the client's analytics in front of us and permission to share it. For this project we have neither yet, so there are no numbers on this page.
Stack
What it runs on
- WordPress
Every site we ship is held to the same baseline regardless of platform: a 1.4 second average largest contentful paint, a Lighthouse performance score of 95 or better, and WCAG 2.2 AA checks on the components we build.
More work
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Want something like this, for your market?
Tell us what the site has to achieve and who it has to convince. We will tell you what it takes, what it costs, and whether we are the right people for it.