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A to Z Building
A modern remodel site built to win local jobs
- Custom Website Design
- WordPress Development
- Search Engine Optimization
Scholarly Publishing & Indexing
A research indexing platform for scholarly publishing
OAJIF works in scholarly publishing and indexing. We designed and built the platform, with the search foundations academic content needs to stay discoverable.
- Client
- OAJIF
- Live site
- oajif.com
The challenge
What this site had to get right
Scholarly platforms are judged on credibility and findability. Clear metadata, stable URLs, structured indexing and clean, fast pages matter far more than visual flourish, because the audience arrives through search and citation.
Sites in this sector all have to get the same few things right before they can do anything else. These are the ones that shaped this build.
Metadata is incomplete or inconsistent
Missing DOIs, author identifiers that vary between articles, inconsistent date formats, no structured affiliation. Each gap reduces how reliably the work is matched, cited and indexed, and none of them raise an error anywhere.
Articles exist only as PDFs
A PDF cannot be read well on a phone, is often inaccessible to screen readers, and gives search engines far less to work with than a full-text HTML version. The PDF should be the download, not the article.
Deep archives are not crawlable
Thousands of records behind a search form that produces no linkable URLs. If an engine cannot walk the archive, most of the corpus is effectively unpublished.
Approach
How we worked through it
The same four stages on every project, including this one.
01
Understand the buying decision
Before any design, we work out who lands on the site, what they are comparing, and what has to be true for them to make contact. That conversation decides the page structure.
02
Structure before styling
Templates, content model and URL map first. Deciding what repeats — and who edits it — is what keeps the site cheap to run two years after launch.
03
Design against the constraints
Type, colour and layout are chosen with contrast, mobile width and load weight already in scope, so nothing has to be unpicked during build.
04
Build, measure, hand over
Semantic HTML, a performance budget, accessibility checks, analytics configured, and a handover the client's own team can work from.
What we built
The work that shipped
- Custom Website Design
- WordPress Development
- Search Engine Optimization
Custom Website Design
A design system built for this brand rather than adapted from a theme: type scale, colour, spacing and a component set that covers every template the site needs, designed mobile-first and checked for contrast before build.
WordPress Development
A WordPress build with custom post types and fields for the content that actually repeats, so the team can publish without touching layout. No page builder bloat on the front end.
Search Engine Optimization
Technical foundations first — crawlability, indexation, structured data, internal linking and a URL structure that will still make sense at ten times the content — then on-page work across the money pages.
Results
On publishing results
We publish a number only when we have the client's analytics in front of us and permission to share it. For this project we have neither yet, so there are no numbers on this page.
Stack
What it runs on
- WordPress
Every site we ship is held to the same baseline regardless of platform: a 1.4 second average largest contentful paint, a Lighthouse performance score of 95 or better, and WCAG 2.2 AA checks on the components we build.
More work
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Want something like this, for your market?
Tell us what the site has to achieve and who it has to convince. We will tell you what it takes, what it costs, and whether we are the right people for it.