The Challenge
PNTR needed a modern, interactive website that conveys strategic comms expertise, with animated text, hover effects, and seamless lead capture.
What we built
We delivered a scrolling-animated, hover-interactive site featuring dynamic text, elegant hover cues, and contact forms integrated with Gmail for instant leads.
Result
The refreshed site stands out visually, improves user interaction, and streamlines inquiries—positioning PNTR as a forward-thinking communications authority.
Client Feedback
Business Up LLC transformed our digital presence with engaging animations and intuitive interactions. The built-in form connects to Gmail, making leads instantly actionable. Bravo.
The Challenge
PNTR required a website that reflects its cutting-edge, strategic communications identity—interactive, polished, and lead-generating.
1. Static User Experience
Previous design lacked interactivity and modern animation, failing to reflect the agency’s dynamic energy.
2. No Visual Engagement
Without hover and scroll animations, the site felt flat and uninspiring.
3. Slow Lead Response
Contact forms weren’t connected to messaging platforms, slowing down lead response time.
4. Brand Distinction
Needed a website that differentiated PNTR in a crowded strategic communications market.
What We Built
We crafted a visually dynamic site that engages visitors with motion, encourages interaction, and delivers immediate lead flow.
1. Scroll Text Animation
Implemented engaging text animations that morph or reveal content as users scroll, keeping attention focused.
2. Hover Interactions
Added responsive hover effects (such as scale, color shifts, subtle transforms) to menu items, icons, and buttons for tactile feedback
3. Gmail-Connected Contact Forms
Configured contact forms to route submissions directly to Gmail, ensuring instant lead notifications.
4. Responsive, Modern Design
Built to adapt smoothly across devices, maintaining interactive features and branding consistency.
The Result
The updated website reflects PNTR's strategic innovation, enhances usability, and converts attention into action.