The Challenge
Watt Natuurlijk needed a Dutch informational site for energy and battery solutions with a clear installation process, custom visuals, and lead capture.
What we built
We created a modern, responsive site featuring a lead form, clear installation steps, custom icons, and polished infographics to guide users.
Result
The redesigned platform enhanced user clarity, increased lead submissions, strengthened brand trust, and visually conveyed the battery installation journey.
Client Feedback
Business Up LLC delivered the clarity and visual polish we needed. The icons and process flow guide visitors effectively, and our lead volume definitely improved.
The Challenge
Watt Natuurlijk wanted a site that clearly explains energy storage and battery installation, engages visually, and converts curious visitors into leads.
1. Confusing Process Flow
Visitors struggled to understand installation steps without clear visual guidance.
2. Low Visual Engagement
The website lacked compelling visuals or custom icons to guide user attention.
3. Lead Gap
No prominent lead form meant missed opportunities to capture interested prospects.
4. Lack of Localization
Needed the site messaging and visuals localized in Dutch to resonate with target users.
What We Built
We reimagined the platform to combine sleek visuals with strategic structure—making energy solutions inviting, clear, and conversion-ready.
1. Installation Process Graphics
Created step-by-step visual flow diagrams (graphics) explaining how the system works and gets installed.
2. Custom Icons
Designed unique, recognizable icons representing battery, energy, service, and contact to enhance user comprehension.
3. Lead Capture Form
Placed a prominent lead form (“Vraag een Adviesgesprek aan”) directly in the interface to simplify contact.
4. Responsive Design & Dutch Localization
Built mobile-friendly pages with Dutch text and tone, ensuring clarity and accessibility for the target audience.
The Result
The revamped site not only looks modern and inviting but also guides users through the conversion funnel, strengthening trust and driving leads.